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avatar for Jorge Guerra

Jorge Guerra

Miami Association of Realtors
YPN Chairman
Coral Gables

Jorge L. Guerra Jr. has seen the South Florida real estate landscape change from a stable market with a strong work ethic in the late 90s to a real estate boom where buyers were easily financed to an economic downturn fueled by inflated property values.

He’s taken what he calls a “clean canvas” and has begun to rewrite how South Florida real estate is bought, sold and leased. By leveraging technology, Guerra aggressively markets properties on a worldwide platform with next-generation tools, such as social media, virtual walk-throughs and online applications.

A third generation entrepreneur, Guerra opened Real Estate Sales Force (RESF) in 2005 and has grown to over 400 agents with 6 offices throughout South Florida.

Guerra is known as a forward-thinking real estate expert. He was profiled in Realtor Magazine as a technology specialist and RESF was said to be a company to watch. Guerra discussed property tax reform alongside Senator Marco Rubio on Univision, was featured on Forbes for his out-of-the-box approach to real estate and WSVN Channel 7 as an MLS expert.

Jorge L. Guerra Jr. was given the Platinum “Broker of the Year” award several years in a row by the Builders Association of South Florida and was a “Best Broker of Year” finalist in the South Florida Business Journal’s Up & Comers issue. RESF was named “Real Estate Company of the Year” by the Latin Builders Association.

Guerra is known as a forward-thinking real estate expert and shares business technology insights as a Real Estate trainer and speaker at local, state, national, as well as International industry events. He is currently the 2018 Residential President of the Miami Association of Realtors and has a position at NAR as 2018 Chair of Emerging Business & Technology Forum.